Market Highlights
Market
Research Future has determined that the global internet protocol television
(IPTV) market is on track to expand at an undisclosed CAGR during the forecast
period which ends in 2023. Delivery of T.V content over internet protocol (IP)
networks and allows near immediate streaming of content. IPTV is not limited to
content streamed via the internet; it can also be deployed in subscriber-based
networks via set-top boxes and other equipment of a similar nature. IPTV has
been widely used across the world since the last two decades. A natural
progression of content delivery in terms of technological advantages, the huge
adoption of IPTV is expected to keep the market moving forward over the
prediction period.
IPTV
has encouraged the utilization of big-data services by telecom companies to
help design product portfolios around consumer needs and demands. This factor
is expected to increase the rate of expansion of the IPTV market during the
forecast period. The various bundle strategies used by these service providers
are expected to propel the global internet protocol television market further.
The IPTV market has expanded at a rapid rate and has attracted a large consumer
base thus setting the global market on an upward growth trajectory. Many key
players offer a number of services to enhance user experience which further impacts
positively on the global IPTV market and its growth.
Government
support regarding the promotion and adoption of IPTV is expected to drive the
market's growth over the upcoming forecast period. Moreover, players are
actively involved in furthering the technology in the market to promote new
opportunities for growth over the forecast period.
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Major Key players
·
Akamai
Technologies
·
AT&T
Inc.
·
Ericsson
AB
·
Huawei
Technologies Co., Ltd
·
Sterlitetech
·
Tripleplay
Services Ltd.
·
ARRIS
International Plc
·
Cisco
Systems, Inc.
·
Moftak
Solutions
·
Verizon.
Segmentation:
The
global IPTV market has been segmented in MRFR's report based on various factors
such as subscription type, model, and region. Subscription type has been
broadly segmented into subscription based, and subscription fee. Model has been
segmented to include live, and on-demand. Regions that have been covered in
MRFR's report on the global internet protocol television market include Asia
Pacific, North America, Europe, and the Rest of the World.
Regional Analysis:
From
the above-mentioned key regions which have been analyzed in the study of the
global internet protocol television market the North American and European
market has captured the most significant shares in terms of market size. In
Europe, countries such as France, Germany, and the U.K lead the market. The
rising popularity of video on demand among consumers combined with the rising
investment in telecom services is expected to support the market's growth in
Europe.
The
growing penetration on the internet and internet-based services in the Asia
Pacific have been particularly important for the growth of the APAC IPTV
market. Governments in the APAC region are decidedly more supportive and have
launched several initiatives towards the launch of IPTV services as they do not
need high investments on infrastructure. The rapid urbanization in the area, combined
with an expanding middle class due to the increase in disposable income as set
APAC up to be the most promising regional market in the global IPTV market. The
Rest of the World is expected to witness moderate growth over the projection
period.
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